The Art of Strategy
At Halper Studio, we view strategy as an art that transcends conventional numbers and KPIs. We redefine business growth with an inspired blend of creativity and analytics, crafting holistic strategies that integrate brand vision with precise data analysis to propel your business forward. Here, we delve into the core pillars that drive exceptional brand and business growth.
Brand
Authenticity: We ask the questions to help define your vision and core values.
Product Analysis: We identify the products at the heart of your brands DNA — whether it's a classic black T-shirt or a distinctive silhouette.
Continuity Program: Implement a robust program to ensure business stability, improve supplier planning, enhance margins, and leverage user reviews and data for customer acquisition and improved return rates.
Market Positioning: Assess your market position to identify opportunities in pricing and product categories.
Let’s collaborate to define your vision, enhance product continuity, and unlock growth opportunities. Contact us today to build a robust strategy that drives stability and success.
Customer
Customer Insight: We delve into the data to understand your customer and their motivations for choosing your brand and more importantly coming back.
Range Development: Ensure product range evolves without alienating key customer segments.
Targeted Messaging: Communicate in ways that resonate - understanding whether that is that they want to hear about events, new product launches, sustainability, or discounts.
Avoid Discount Dependence: Focus on building genuine connections to maintain margins and reduce reliance on discounting
Are you ready to transform your customer connections and boost your brand loyalty? We help you cut through the noise to accurately identify and engage with your core customer base. Contact us today.
Future
Balance Innovation and Stability: Product innovation and newness is key to the success of any brand. But overbuying can lead to demand spikes and instability; underbuying risks brand fatigue and declining customer loyalty. We help you find the mix that is right for you.
Product Strategy: We craft product strategies, and robust option plans that empower design teams to innovate while managing business risk.
Technology and Activation: We stay ahead by monitoring emerging technologies and customer activation trends.
Future Sales Forecasting: The key role of a merchandiser is to forecast sales and stock position enabling us to anticipate changes and therefore mitigate risks and optimise your sales and profit opportunities.
Ready to innovate with confidence? Partner with Halper Studio to build a future-proof product strategy that balances excitement with stability.
KPIs
Set Robust KPIs and Targets: We work with your finance team to establish sales and profit goals to drive performance, we take that and the brand vision and create a personalised brand strategy, with clear and tangible KPIs.
Buy Planning: We will outline intake, units, options by category, launch schedules, and phasing to optimise inventory and margins.
Pricing Strategy: We position you against market competition and look for opportunities and risks within your pricing architecture.
Supplier Strategy: We can support in building supplier strategies and production plans to support future negotiations and relationships, whilst managing business levels effectively.
Full-Price and Markdown Strategy: Define targets for full-price sales versus markdowns and plan markdown spend (the value of stock lost when a product is marked down), in conjunction with your marketing calendar.
Pricing Strategy: We position you against market competition and look for opportunities and risks within your pricing architecture.
E-commerce KPIs: We will work with your e-commerce teams to set targets for sessions and conversion rates. Assessing the best marketing actions for ROI and business growth.
Ready to drive your brand’s success with precision? Let’s establish clear targets and strategies to ensure robust performance and growth. Contact us today to get started.
Agility
Strong Vision: We establish a clear vision and strategic plan, giving you the foresight to enable you to make informed trading decisions.
Progress Tracking: Implement user-friendly reports to monitor performance and quickly assess the effectiveness of the strategy and make adjustments in season acordingly.
Open to Buy (OTB): Maintain a flexible intake spend for in-season trading to quickly respond to sales performance and micro trends.
Agility and Planning: Ensure your OTB is aligned with supplier lead times and critcal path. Optimise trading potential with held greige and have future season colour ways dipped and ready to go quick in season trading.
Marketing Activations - Ensure enough in season marketing activations to avoid unnecessary markdowns and promos.
Ready to refine your strategy and boost agility? Partner with us to set a strong vision, track progress effectively, and manage your OTB with precision. Contact us today.
Yves Saint Laurent