Clara Halsall

With over a decade of experience in the fashion industry, I am a creative and innovative Merchandising Consultant with a strong design background. This unique combination allows me to offer a holistic view of business strategy, seamlessly integrating product understanding and merchandising to drive growth and streamline processes. I specialise in managing multi-channel strategies across clothing, footwear, and accessories, collaborating with Founders, CEOs, and Directors to define and implement effective business strategies. 

At KITRI, I established their merchandising function, leading to a 43% sales increase in the first year by implementing strategies that improved intake margins and optimised product ranges. As Head of Merchandising and Production at Lyle & Scott, I oversaw a £60m business. Navigating the challenges of the global pandemic, I reduced stock holding by 29% and enhanced processes for better stock management and cash flow. I have also contributed to the success of other well-known brands, including HUSH, Phase Eight, Hobbs, Oasis, and Fortnum & Mason.

Throughout my career, I’ve been driven by a passion for innovation and efficiency. My strong analytical skills and proficiency in Excel help me interpret complex data and develop accurate and clear strategic plans. I believe in empowering and inspiring teams to achieve collaborative success and am committed to continuous improvement and adaptation in the fast-paced fashion industry.

I hold a BA(Hons) in Fashion Design from Kingston University and have showcased my design work at prestigious venues such as Sketch in London. Outside of my professional life, I advocate for more LGBTQ+ inclusivity and support for colleagues, particularly those who identify as transgender. I stay engaged with current trends through exhibitions, theatre, and markets.

Halper Studio leverages my extensive industry expertise and design insight to help brands identify growth opportunities, streamline operations, and achieve their business goals.